QUESTION | Does anybody ever read an editor’s note? I seriously doubt it. But since you’re here I would like to grab the opportunity to provide you with some interesting facts about something that started off as curious wanderlust on the internet and led to this quiet uncomfortable introduction. SPOILER ALERT: After finishing reading this, you’ll probably never want to read an editor’s note again.

Zapedski came to existence on 9 February 2007 as a pseudonymous character in the virtual world of Second Life. Although it didn’t take more than a few days before the avatar – officially signed up as ‘S0cr4te5 Zapedzki’ – left the platform, it never left the mind of its creator.

In 2015 the real life persona behind Zapedski – since 2011 the second ‘z’ had been replaced by an ‘s’ – had been using the name as an alias for already eight years and for various purposes. In that year however the idea of a serious yet experimental project started to grow stronger and stronger. In June of the same year realization followed and the project officially became an ambitious endeavor with the launch of is an independent media outlet where opinions can be proclaimed uncensored. It keeps an eye on publications and broadcasts that focus on noteworthy news, art, design, style, fashion, self-improvement, pop culture, trends, technology and science.

Intriguing, controversial or remarkable topics will be commented upon in print and original art, online and in the real world. With a light approach, but without reservations. No holds barred.

As the website and its small team of editors is closely supervised by its opinionated and incognito founder – who is also the creator of all the artwork and adamant to keep his identity secret –publications and productions may come off as biased. Albeit mostly in favor of the good cause. Though we are the first to admit that the definition of ‘good’ is arbitrary.

The content we provide can be used as a news source or viewed as an online exhibition. In this format, art and real life – as well as facts and fiction – amalgamate together in a maybe somewhat unusual and perhaps disorienting, make-believe media channel.

For Zapedski anonymity is key. Since the introduction of Social Media it seems like our society is determined to fulfill Andy Warhol’s much quoted “15-minutes-of-fame” prediction. Everyone and the next person is eager, fanatic and determined to claim their quarter of stardom. Whether it be on Instagram, Youtube, Tiktok, Twitter, Snapchat or whatnot.

Now we’ve come to the point where even toddlers, moms, dads, aunts, uncles, grannies and granddads are competing with each other for a spot in the limelight, it won’t be long before we will be heading towards a future without privacy in which people are willing to offer an arm and a leg to be anonymous for even less than 15 minutes.

Remember, you read it here first.

Thank you for visiting Enjoy your stay!

Sofia Rossi

Last updated on: 9 May 2020