Why are we so hysterically obsessed with the next new craze?
Read on to learn the story behind the work.
HUMAN BEHAVIOUR | TV shows, Podcasts, sneakers, celebrities, memes – wherever you look there’s a new craze. Social media is driving binge culture and fast fashion.
It happened with Serial. It happened with Girls. It happened with #TheDress. Whether it’s tulips or the Kardashians, throughout history we have loved whipping ourselves into a state of frenzied obsession – and now the internet allows this collective fervour to exist on an unprecedented scale.
Within hours, days or a few weeks, something you’d never heard about has become omnipresent, worshiped, critiqued, exalted, scrutinised. Your Twitter or Instagram feed is full of people raving about it or slating it. Every website has a handful of think-pieces on it. Your friends are enthralled, and so is everyone else.
Bloggers and vloggers
The internet’s default mode is obsession. The growth of bloggers, vloggers and Instagram means that everything is becoming faster. But there’s also danger in getting too caught up in the digital excitement. Obsession can quickly turn to ubiquity and parody – and finally ambivalence: viral within hours – then pow! It’s over as a cool item.
Last updated on: 25 April 2020
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Zapedski Regular Edition #4:
The Overhypedness of Everything
Limited edition art print on paper,
29,7 x 42 cm (11,7 x 16,5 inch),
1st printing, APR/2016, 500 copies
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