The oddity: women on Instagram are never cold cause they always wear bikini’s
Read on to learn the story behind the work.
SEX | Images of beautiful, sexy women, flexing their well sculpted bodies for the camera in bikinis, have filled many an Instagram feed. Is it the collective urge to post ‘random’ ‘just me chilling at the pool’ pictures, whilst advocating for #love, #nofilter and #bodypositivity? Or could it be that the motivation is a little bit more shrewd?
Instagram has proved to be an ideal platform to launch businesses. Careers are built on ‘likes’, and the female body has become a fleshy MasterCard – a conduit to free shoes, guest-lists, endorsements or trips in private planes. Take Justin Bieber re-gramming an image of Spanish teenager Cindy Kimberley, a babysitter earning €4 an hour, who’s now a catwalk model. And there are many more examples like that. It proves that women with huge ambition, an attractive physique and the right audience, can make some good money with their semi-nudies.
Maybe women on Instagram always wear bikinis because they’re never cold, but it’s more probable that they’re just, intentionally or unintentionally, following an old marketing law. Sex sells and it always will.
Last updated on: 24 April 2020
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The Oddity (Women on Instagram), 2016
Paint marker on cotton canvas board,
15 x 10 cm (5,9 x 3,9 inch)